In order to know that first you must find out:
What is WordPress?
WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time, According to their website at http://www.wordpress.org.
This is a good basic definition that leaves a little ambiguity about what it exactly does and how it does it.
WordPress has been called a lot of things lately. From CMS to blog to the hottest thing on the internet, WordPress does a lot. So let’s see what it can do!
1) Change your own website
WordPress is a CMS. What is a CMS? I’m glad you asked. CMS stands for content management system. It allows you to edit text on your own web pages, change pictures, and even add whole new pages. The days of having to call up your web developer every time you needed changes are becoming less frequent. This kind of flexibility allows you to truly have a website that changes as your business’ needs change.
2) Syndicate your content
WordPress has its humble beginnings rooted in that of a blog. At the very beginning WordPress’ founders started out with the idea of creating a really nice way for people to publish their content. Each year the creators of WordPress would add enhancement after enhancement. Over the years a neat trend started happening, often people began using WordPress as a content management system more and more without even using the blogging features. Fast forward to today. While it has grown in features and in scope over the years, its true area of potential goes back to its original purpose, a sophisticated publishing platform. Time for an example.
<- Meet John
John owns a construction business. Due to the recent economic downturn effecting his industry, John is looking for a new way to attract clients. He has tried all his traditional means of getting new business but it’s just not quite getting the results he wants.
Enter WordPress ->
John gets a nifty new site built on WordPress. He sees that his whole site can be integrated directly with many of the top kinds of social media out there today. This gives him a huge marketing advantage. Now, instead of being limited to the few hundred people he knows directly, he can send out marketing buzz to all of his friends and their friends as well. Giving him a reach of millions instead of hundreds.
So now next time he gets that neat idea for an ad, he can leverage that idea to get the most exposure possible. So essentially, not only does WordPress give you a great way to edit pages, make new pages, and write articles, but it gives you a awesome launch pad from which to send out information about your business and reach new markets.
3) It adapts to your business
Perhaps the greatest asset WordPress has at its disposal is an army of add-on’s, extensions, and enhancements that are just a few clicks away. Whether you have a photography business or a farm, chances are you have a few requirements.
- You want to showcase what you make or the services you offer
- You want to grow awareness of you and your business in the community and in you target demographic.
- And you want an attractive way to present your offerings.
WordPress excels at each of these and then has add-ons for what you want more of. It’s this fact that makes it a perfect choice for almost any project.
Contact us to find out more about WordPress and see if it’s the best choice for you.
Whats next?
In the upcoming series I will be discussing how the average user can go about updating and manipulating WordPress so they can use it to manage their business.
Stay tuned.