Search Engine Optimization

An engaging website is the perfect forum for your business to showcase its products and services. That being said, it is vital that your target audience can easily find your website rather than your competitor’s website. At Imperative Design, our main objective is to help our clients meet or surpass their business goals. We craft custom SEO campaigns that are both effective and measurable.

Organic Web Optimization

Organic SEO improves the volume and quality of traffic to a website from a search engine via algorithmic or un-paid search results as opposed to using paid services such as pay-per-click. This is a result of maintaining a myriad of areas on a site including but not limited to the following:

• Website Content
• Links
• Keywords and Keyword Density
• On-Page Elements such as Meta Tags and Accessibility Tags
• Off-Page Elements such as backlinks from various other sites as well as the reputation of those backlinks (link building campaigns)
• Page Titles and File Names
• Clean Coding
• HTML Validity

Organic SEO is an evolving process

While it is important for a site to have a strong initial SEO setup, it is even more vital for the site to be periodically updated to reflect changing trends in what your customers are currently searching for and to mirror changes in the way search engines rank your site. The greatest results are achieved over a period of time. By focusing on the constantly changing keywords that are being used by consumers, you will keep your site positioned above the competition.

Pay Per Click Campaigns

For guaranteed, immediate results sometimes organic SEO isnt fast enough. This is where pay per click (PPC) campaigns come into play. We will set up and walk you through the process of initiating your PPC campaign and we will oversee it every step of the way to ensure that you meet your goals each month.

Analytics and Goal Tracking

Wouldn’t it be nice to know where your business is coming from, what avenues work best for you and which you need to abandon, and how you can get more traffic out of each market you advertise and compete in? With analytics you can do just that. You set goals and then track them, meet them, and then grow them. You can drill down by country, state, and city to track how your marketing efforts are doing and where you need to adjust and tweak them. Its time to stop guessing and time to start competing.

Link Building Campaign

Say you have two websites about dog treats. Joe knows the need for marketing and has thus optimized his website. Tom also knows this and has done the same thing. Both Joe and Tom have equal stats when it comes to their websites. How does Google and the other search engines decide which one to rank first? They decide based on which website seems more important. The website that has more high quality links linking to it is seen as someone important. After all, if you have CNN linking to your site about dog treats they must be some pretty special dog treats. This is where a link building campaign comes in. After you have done all you can to optimize your site we can take you that extra few notches up so you can out rank your competitors.