Meet the team at Imperative Design

Imperative Design is a small tight knit team of developers and designers working together to provide high quality web products that deliver.


Our team is composed of marketing professionals, web development gurus, analytics specialists, professional photographers, and top notch designers. It is our goal to produce the best. That is why we only work with the best.


Our Team

Imperative Design team member

Paul Barrick

Founder / Lead Developer

Paul Barrick holds a bachelors in marketing. He is the founder of Imperative Design and continues to serve as it lead developer. His skills include PHP, jQuery, CSS3, HTML5, and the other related technologies that come with this territory.

Imperative Design team member

Eric Little

Photographer / Videographer

Eric is an easy to like easy to trust guy with an eye for the amazing. He is able to see the imagination in a variety of situations. He uses that talent to catch truly unique photos. Wether you need portraits taken, products snapped for your ecommerce store, or your next how to video for your social media campaign shot, Imerative Design can help you with that.

Imperative Design team member

Jim Ware

Lead Designer

Wether it’s’ illustration, logo design, or an elegant website mockup, Jim Ware does it well. Imperative Design is proud to have Jim’s creative talents on board helping to power website creativity that comes our way.


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