WordPress is fast becoming a leader in the web development community and is regarded as a powerful and flexible tool backed by a thriving development community. While this is important for web designers, what does this do for you, the business owner looking for a website? Here are a few key elements of WordPress that distinguish it from other content management systems and blogs.
WordPress is known as a Content Management System. This means that a website built with WordPress gives you the freedom to make changes and updates to your site. You are able to add or edit text, change out pictures, incorporate additional pages and content, and much more. This enables your business to maintain a strong pool of followers who have come to expect and anticipate new content pertaining to your business. In addition, WordPress is innately designed to be search engine friendly, which is an added bonus to your Search Engine Optimization campaign. Furthermore, as search engines constantly browse the web looking for new content to index, they make a note of websites that consistently have new content. Websites that are updated periodically and add new content on a regular basis are much more likely to have a larger number of pages in the search engine’s index, thereby increasing their chance of showing up in search results. Having a WordPress based site makes necessary updating easier and more cost effective.
WordPress provides a dynamic system to connect your potential customers and current customers to your evolving business’s promotions and information. A major method used to do this is via RSS. RSS is a tool that allows users to subscribe to content that is put on a website. RSS compiles updates from your choice of subscriptions and delivers it to you in a neat bundle, thus removing the hassle of having to search multiple websites each day to stay up to date on your areas of interest. Some examples include new product updates, business critical information, major newspapers, news channels, stock updates, sports scores, advertised events by local and national businesses, and so many more. WordPress gives you the tools to market your business like the big names do. By utilizing WordPress for the creation of your website, your business will be able to reap the marketing benefits of RSS. You will have, at your fingertips, a means to reach hundreds of thousands, if not millions, of people with new information you may want to share about any promotions, exciting news, or updates that are relevant to your business.
In addition to syndicating via RSS, powerful social media networks such as Facebook, Twitter, Linkedin, and YouTube can be integrated into your site to stay connected to your existing and potential customers. WordPress empowers you to manage, share, and update a large variety of content in ways that would never be possible with a traditional website.
These reasons, and many more, make WordPress a powerful system to manage your business’ day-to-day marketing needs. It is the perfect method for showcasing your business and has the means to grow and evolve alongside your business. With this flexible system that allows you to edit text, photos, and content on your site it is easy to see why WordPress is quickly taking over the web.